Privacy Policy

1. Introduction

Cooksville Lumber Ltd. ("we," "us," or "our"), located at 3389 Wolfedale Rd, Mississauga, ON L5C 1V8, is committed to protecting the privacy of our customers, website visitors, and business contacts. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), and applicable provincial privacy laws.

2. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address
• Business Information: Company name, trade type, job site details, estimated purchasing volume (for contractor/trade account applications)
• Inquiry Details: Product category of interest, project descriptions, messages submitted through our contact forms
• Technical Data: IP address, browser type, device information, pages visited, and cookies (collected automatically when you visit our website)
• Transaction Information: Purchase history, account balances, and delivery details for trade account holders

3. How We Collect Information

We collect personal information through:

• Contact and inquiry forms on our website
• Trade account applications submitted online or in-store
• Live chat conversations on our website
• Phone calls, emails, and in-person interactions at our Mississauga location
• Cookies, analytics tools, and similar tracking technologies on our website
• Third-party customer relationship management (CRM) and marketing platforms that help us manage communications

4. How We Use Your Information

We use your personal information for the following purposes:

• Responding to inquiries and providing customer service
• Processing trade account applications and managing existing accounts
• Providing quotes, estimates, and product recommendations
• Coordinating delivery of building materials and supplies
• Sending commercial electronic messages (CEMs), including promotional offers, flyers, and product updates — only with your express or implied consent as required by CASL
• Improving our website, products, and services
• Meeting legal and regulatory obligations

5. CASL Compliance — Commercial Electronic Messages

In full compliance with Canada's Anti-Spam Legislation (CASL, S.C. 2010, c. 23), we adhere to the following:

• Consent: We will not send you commercial electronic messages (including emails, texts, or social media messages) without first obtaining your express or implied consent. When you submit an inquiry or apply for a trade account, implied consent may apply for a period of up to two (2) years as permitted under CASL.
• Identification: Every commercial electronic message we send will clearly identify Cooksville Lumber Ltd. as the sender, include our contact information (3389 Wolfedale Rd, Mississauga, ON L5C 1V8 | sales@cooksvillelumber.ca | (905) 279-6101), and include the date the message was sent.
• Unsubscribe Mechanism: Every commercial electronic message will include a clear and prominently placed unsubscribe mechanism. Unsubscribe requests will be processed within 10 business days, as required by CASL.
• Record Keeping: We maintain records of consent (including how and when consent was obtained) as required under CASL regulations.

6. SMS/Text Messaging Program

We may offer an SMS/text messaging program to communicate with customers regarding orders, deliveries, account updates, and promotional offers (where permitted).

Opt-In:

You may opt in to receive SMS messages by:

• Submitting a form on our website and providing consent
• Opting in during account registration or trade application
• Providing verbal or written consent in-store or via phone

Message Frequency:

Message frequency will vary depending on your interactions with us but may include periodic updates, reminders, and promotional messages.

Opt-Out:

You may opt out at any time by:

• Replying STOP to any SMS message
• Contacting us directly

Message & Data Rates:

Standard message and data rates may apply depending on your mobile carrier.

Consent:

Your consent to receive SMS messages is not a condition of purchase.

7. Marketing Automation & CRM

We use third-party customer relationship management (CRM) and marketing automation platforms to manage leads, customer communications, and follow-ups. These platforms may:

• Store your contact information and inquiry details securely
• Automate follow-up communications (subject to your consent under CASL)
• Track email opens and link clicks to improve communication relevance
• Facilitate live chat interactions on our website

All CRM and marketing automation activities are conducted in accordance with CASL, PIPEDA, and CRTC guidelines. You may withdraw your consent to marketing communications at any time by using the unsubscribe link in any message, contacting us at sales@cooksvillelumber.ca, or calling (905) 279-6101.

8. Disclosure of Information

We may share your personal information with:

• Service Providers: Trusted third-party providers supporting hosting, CRM, delivery, and communications
• Legal Requirements: When required by law
• Business Transfers: In case of merger or acquisition

SMS/Data Use & Sharing

• No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
• Information sharing to subcontractors in support services, such as customer service or messaging delivery, is permitted.
• All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.
• Text messaging originator opt-in data and consent are used solely to support message delivery and customer communication and are not sold, shared, or disclosed for marketing or promotional purposes.
• All other information-sharing practices described in this Privacy Policy explicitly exclude SMS opt-in data and consent.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

9. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and support our marketing efforts. Types of cookies we use include:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to deliver relevant advertising and track campaign effectiveness
• Live Chat Cookies: Enable our live chat widget to function and remember conversation history

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

10. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Contact form inquiries and trade account applications are retained for a minimum of two (2) years to support implied consent under CASL. You may request deletion of your information at any time, subject to legal retention requirements.

11. Data Security

We implement appropriate technical and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure data storage, access controls, and regular security reviews.

12. Your Rights Under PIPEDA

Under Canadian privacy law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent for the collection, use, or disclosure of your information (subject to legal or contractual restrictions)
• File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

13. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can promptly delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to withdraw consent for marketing communications, please contact our Privacy Officer: